Powered by nearly eight years inside Sainsbury’s in both commercial and comms roles, I understand what makes a retail buyer tick and what can turn them off. Leading the Future Brands Accelerator’s ‘Find’ arm, I worked with over a hundred challenger brands as they pitched for shelf space and navigated the UK grocery market. From pitch deck critiques through to retail readiness coaching, I’ve helped founders refine their story, sharpen their proposition, and present with impact, aligning brand vision to a retailer’s commercial priorities.

I bring first-hand insight into what catches a buyer’s eye, what works on shelf, and how to translate passion into a commercially compelling, retail-aligned story. My approach blends category trend knowledge, operational fit, and customer-centric thinking to help brands make a strong impression and create opportunities for growth.

Previous Employer: Sainsbury’s