With 20+ years of experience in advertising and marketing design, I’ve led campaigns, rebrands, and launches across lifestyle, retail, and purpose-driven brands. I bring a versatile, detail-driven approach to every project, with particular strengths in layout and design systems.

As one half of A Tribe Called West, I partner with CPG founders to build visual identities that are thoughtful, strategic, and full of heart. We didn’t start our studio because it made sense on paper, we started it because we care about using our skills for something that matters and building brands that want to do good for people and the planet.

Past employers and clients include: Coca-Cola, Heineken, Nissan, KitKat, Gucci and Dolce & Gabbana Fragrances, Indicia Worldwide