With 15+ years of experience freelancing for top agencies, I’ve worked across big brands and big budgets. But I found the real magic in helping founders build theirs from the ground up. Strategy, logos, identities, full systems. Branding that’s clear, considered, and built to grow.

As one half of A Tribe Called West, I partner with CPG founders to create identities that feel right, move fast, and scale smart. Our process is strategic, collaborative, and built to close the gap between a great product and a brand that’s ready for retail.

Past employers and clients include: Freuds, Clemenger BBDO, Antur Brew Co., Google, Seedrs